Newell Rubbermaid is a global marketer of consumer and commercial products that touch the lives of people where they live, work and play. We are committed to building consumer and commercial Brands That Matter^TM while leveraging the benefits of being one company: shared expertise, operating efficiencies, and a culture of innovation. Our globally recognized brands include Sharpie, Paper Mate, DYMO, EXPO, Waterman, Parker, Rolodex, IRWIN, LENOX, BernzOmatic, Rubbermaid, Graco, Calphalon, Goody, and Teutonia.

Rubbermaid Commercial Products is one of the world’s leading commercial brand in the facility management sector – with a range of cleaning equipment, waste containers and food handling products.  Our end-users are hotel managers, cleaning contractors, hospital administrators and food service managers.  Global Sales represent over $500 Million and the brand enjoys a clear leadership position in the U.S. Market.  In Europe, the brand is still developing, with $50 Million in annual sales and a 20% CAGR.  The EMEA Marketing Team consists of 5 product managers, and 3 Marketing Communications managers

Job Description:

A recent reorganisation has created a new position of Marketing Communications Assoc. Manager – responsible for leading communication strategy and producing materials for all customer-facing brand communication, and supporting field activities of 35 salespersons in over 20 EMEA countries.  Specific responsibilities include, but are not limited to:  

·          Lead development of Channel Marketing Strategies – with particular focus on cleaning contractors, office, hospitality and healthcare channels. 

·          Run the distributor and end-user promotional program:  Create and implement value-added promotion programs (no discounting) for each top 20 customer to help stimulate sales.

·          Optimize the Sales communication platform to maximize persuasion – research each channel to determine the most persuasive message needed to drive product purchase and develop the necessary tools to deliver that message. 

·          Help support distributor Sales Force training and marketing tools – lead creation and delivery of all selling tools and training materials needed to equip distributor sales forces to be successful.

·          Drive top account marketing efforts – help account managers and regional marketing managers to create annual marketing plans for each top 20 account.  Lead thinking of top clients how to optimize spending of their coop marketing funds. 

·          Lead New Product Commercialization:  Co-lead the creation of launch strategies and communication for all new products.  Help provide early sales & market input to shape winning new products.  Provide guidance to product marketers about product details (i.e. pricing, sizing, packs). 

·          Track and measure results

Experience Required:

·          University degree is required (BAC + 4):  An advanced degree is a plus

·          5+ years experience in a marketing communication, brand management and/or trade marketing role is a minimum.  Commercial (B-to-B) experience is preferred.

·          Some sales experience – particularly experience presenting to customers

·          Experience managing across a multi-country/multi-language market – ideally pan-european experience

·          Marketing studies and quantitative enquiries methods

·          Fluent in English and at least 1 additional European Language – ideally Spanish, French, German or Italian.