Head of Marketing and Brand Strategy, Hosp

We are seeking an ambitious, results-driven Head of Marketing and Brand Strategy to lead the development and execution of our growing multi-faceted hospitality portfolio. This is a critical leadership role, with direct report to the Head of Hotel Development, responsible for building a cohesive yet distinct brand architecture across diverse hotel and residence categories, driving commercial performance, and establishing a dominant national and international market presence.  

 The successful candidate will be a visionary, hands on leader, a compelling storyteller, and an expert in leveraging digital platforms and data-driven insights to achieve brand and commercial goals.  

Location 

Luxembourg City, Luxembourg (on-site) 

Key Responsibilities

1. Brand Architecture & Vision (Complex Brand Building) :

• Design and implement a cohesive brand architecture that clearly differentiates and unites categories :

- 3*/4* Business Hotels ;

- Serviced Apartments ;

- 5* Luxury Hotels & Residences (with a core wellness focus).

• Define the unique value proposition, tone of voice, visual identity, and guest experience for each brand segment. 
• Ensure brand consistency and integrity across all guest touchpoints, both physical and digital. 

2. Global Positioning & Commercial Strategy :

• Develop and execute strategic positioning plans to maximize visibility and revenue in the Luxembourg market and key international source markets. 
• Work closely with Commercial, Revenue, and Sales teams to drive bookings, increase Average Daily Rate (ADR), and maximize Return on Marketing Investment (ROMI). 
• Oversee PR, Communications, and Media relations to enhance brand reputation and media coverage globally. 

3. Data-Driven Marketing & Commercial Insight :

• Establish a robust data analysis framework for marketing performance, including market research, competitive analysis, and guest segmentation. 
• Identify key commercial insights to inform marketing strategies, pricing, and product development decisions. 
• Manage and optimize the marketing budget to ensure maximum commercial impact and efficiency. 

4. Digital & Technology Mastery :

• Lead the strategy for all digital marketing channels, including SEO, SEM, PPC, Social Media (paid and organic), CRM, and Email Marketing. 
• Oversee the development and user experience (UX) of all brand websites and digital platforms. 
• Evaluate and implement the latest marketing technology and tools to enhance guest personalization and operational efficiency. 

5. Leadership & Team Development :

• Build, lead, mentor, and inspire a high-performing in-house marketing team and manage external agency relationships. 
• Act as a thought leader and brand champion internally and externally. 

Qualifications & Skills

Essential Requirements: 

• Minimum of 8-10 years of progressive marketing experience, with significant time spent in a senior leadership role within the Hospitality, Luxury Goods, or Multi-Brand Consumer sectors. 
• Proven track record of building, launching, and managing complex, multi-category brand portfolios. 
• Commercial Acumen: Deep understanding of the hospitality commercial landscape (Revenue Management, Distribution, Sales). 
• Fluent English required, with professional proficiency in French and/or German being essential for market communication. 
• Soft Skills: Creative, progressive thinker, great storyteller, and excellent communicator/influencer. 

Desirable Bonus Qualifications : 

• MBA in Brand Management, Strategy, or Digital Marketing. 
• Significant experience in an international, multi-brand hotel group or a highly successful independent luxury hotel/residence operation. 

Why Join Us ? 

• Opportunity to define and shape the identity and future growth of a dynamic, emerging hospitality group. 
• Work in the vibrant, international hub of Luxembourg. 
• Salary, bonus scheme, and benefits package based on qualification and experience.